How to Build Your First ESSA Collection
A gentle guide to starting your ESSA pack
Building your first ESSA collection does not need to feel rushed. Many customers start with one Douglas Dog they really connect with, then slowly add companions, accessories and little themes over time.
The best ESSA collection is not about having the most. It is about choosing companions that feel right for you, your space and your style.
Start with one favourite Douglas Dog
A good first step is choosing one Douglas Dog that you keep coming back to. For many customers, this might be Bella Golden Retriever, Chase Border Collie, Sasha Husky, Wolfgang Pointer or another model that feels personal.
Think about breed, colour, face shape, softness, personality and how you imagine naming them.
Choose a simple collection theme
Some customers like golden retriever collections. Others enjoy collies, wolves, Labradors, German Shepherds, gentle giant breeds or woodland-inspired companions.
You can also build around a feeling, such as cosy, adventure-style, working-dog, soft and gentle, or bold and characterful.
Add accessories slowly
Accessories can help your ESSA companion feel more personal. Harnesses, collars, socks, colour themes and name cards can all add character without needing to overcomplicate your setup.
Keep sharing safe
If you share ESSA content online, avoid showing your address, school uniform, full name or private information. Younger customers should check with a parent or guardian before posting publicly.
Final thoughts
Your first ESSA collection should feel calm, personal and enjoyable. Start with the Douglas Dog that feels right, then build your pack at your own pace.
Scroll down to explore our current Douglas Dogs selection, customer comments and ESSA UK TikTok videos.
