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Douglas Essa Chief German Shepherd – UK Stock, Free UK Delivery over £20 & Fast Dispatch | ESSA UK

Sale price£59.99 Regular price£63.99

Douglas Chief German Shepherd

Douglas Chief German Shepherd captures the intelligence and loyalty of this iconic breed with his realistic black and tan coat, confident stance and wonderfully lifelike character. Carefully crafted for both comfort and durability, Chief is a standout companion for cuddles, display and everyday adventures.

With his soft yet supportive body design and detailed breed-inspired features, Douglas Chief German Shepherd offers the premium quality collectors expect from the Douglas Dogs collection. A timeless favourite for German Shepherd lovers, Chief brings warmth, character and dependable charm to any collection.

At 15", Chief sits between Mya and General in size. See every shepherd side by side, from 5" Prince to 16" General, in our German Shepherd plush dogs collection.

Why order from ESSA UK?

  • Held in our UK stock
  • Free UK tracked delivery on orders over £20
  • Fast dispatch from the UK
  • Dispatched the next working day
  • Usually delivered within 2–4 working days after dispatch
  • Quick and friendly UK support
  • Carefully packed in a sturdy ESSA UK branded box
  • 14-day returns
  • Supporting a UK business and the wider UK economy
  • European delivery from £10.99 per item (Royal Mail International Tracked, priced by zone). Free UK delivery applies to UK orders of £20 or more.

Quick questions

Why do customers choose Chief German Shepherd?

Many customers choose Chief because of his realistic German Shepherd look, confident stance and loyal working-dog ESSA style.

Is Chief a good first ESSA?

Chief can be a strong first ESSA choice for customers who like German Shepherds, realistic breed details and dependable companion energy.

What collection style suits Chief?

Chief suits German Shepherd collections, working-dog setups, structured shelf displays and realistic breed-focused ESSA themes.

Is Chief a medical support item?

No. Chief is an ESSA companion, not a medical treatment or replacement for professional support.

Helpful ESSA UK guides

Additional Information

  • Brand: Douglas
  • Collection: Douglas Dogs
  • Breed: German Shepherd
  • Size: 15" (38 cm)
  • Dimensions: 38 × 20 × 29 cm
  • Weight: 315 g
  • Size Category: Medium
  • Suitable for ages: 24 months+
  • Care: Surface clean only
  • Dispatch: Dispatched the next working day via Royal Mail Tracked 48
  • Returns: 14-day returns

Genuine Douglas® Cuddle Toy · Douglas item no. 2051 · in UK stock

Safety & care: CE marked on the sewn label. Age grading is printed on the label (Douglas plush dogs are typically graded 24 months and up). Surface wash only. Made for people, not intended as a pet toy.

4.9 out of 5 · 409 customer reviews

UK delivery

Free Tracked 48 aims for 2–4 working days, Tracked 24 aims for 1–2 working days after dispatch. These are aims, not guarantees – Royal Mail can officially take up to 10 working days. Need it by a fixed date? Choose Guaranteed Next Day (Special Delivery) at checkout – free on UK orders of £150 or more.

Packaging: your order comes in our ESSA UK branded box. Ordering a surprise? Add “unbranded box” to the order notes in your cart and we will send it in a plain box instead.

Douglas Essa Chief German Shepherd Plush Dog – Genuine Douglas® | ESSA UK - Essa UK
Douglas Essa Chief German Shepherd – UK Stock, Free UK Delivery over £20 & Fast Dispatch | ESSA UK Sale price£59.99 Regular price£63.99

Why Shop with ESSA UK?

UK stock, free tracked delivery on orders over £20, fast dispatch, and hundreds of genuine reviews from real UK customers.

UK Stock

All items are held in our UK stock and ready to dispatch.

Free UK Tracked Delivery

Free tracked delivery on UK orders over £20. Orders under £20: £3.65.

Fast Dispatch

Dispatched the next working day from our UK stock.

Loved by UK Customers

Hundreds of genuine 5-star reviews from real UK customers.

Packed With Care

Carefully packed in a sturdy ESSA UK branded box.

Quick UK Support

Friendly UK support before and after your order.

Secure Checkout

Safe and simple checkout with trusted payment options.

14-Day Returns

Straightforward 14-day returns for peace of mind.

Customer reviews

Rated 4.9 out of 5 · 409 customer reviews
Customer photo by Bethany Rigby
Bethany Rigby

i am in Love with my essa shes so cute! i have named her Dixie! i am gonna be buying more douglas dog plushies in the future! essa uk is awesome! and fast shipping and they are very kind! i Love essa uk! 😊🐶❤️

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Customer photo by Person2
Person

I have the Jake the salty dog, and they are so floppy and soft! They barely require any brushing as the fur barely knots. Thank you essa uk! (In the photos I’ve removed the hat and bandanna)

Shop Jake the Salty Dog Large
Customer photo by Marie
Marie

Absolutely perfect my daughter has not put this dog down and weve since purchased many more items dogs gear and even a donkey. They may seem a bit pricey but they are definitely worth every single penny very soft well made and super fast delivery! Thank you 😊

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Customer photo by Jesuslovesyou!4
Jesuslovesyou!

Amazing quality and super soft and came really fast, super cute packaging toooooo! And he has very Life like eyes and weighted paws! With most other plushies, the back legs are just like the front legs but my boys back legs are bent like a real dogs!♡♡♡ Def recommend!

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Customer photo by KitKat
KitKat

I LOVE HIM SO MUCH! He Took 4 weeks in total What's really fast to Austria for a douglas to arrive. He CAME in perfect condition and with a cute free Collar! Will definitely order again! :3

Shop General German Shepherd
Customer photo by adele2
adele

I ordered Cocoa the chocolate Labrador and I love it SO much! It’s so adorable and very soft.

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Customer photo by Paula Park
Paula Park

My daughter is completely in love with her ESSA dogs she got for her birthday, the quality is incredible! We think our real dog is a bit jealous 🤣 (don't worry though, he got extra cuddles)

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Customer photo by Georgia Kipling
Georgia Kipling

5/5! It fits my Essa perfectly even though he’s not a Douglas! High quality material and adjustable straps to fit follows with a clip that buckles round the waist(it also came with a free collar as a gift TY ESSSAAAAA). If I could rate this product higher I would!!!! :D

Shop ESSA UK Emotional Support Harness Camouflage
Customer photo by Lise-Lotte Pedersen
Lise-Lotte Pedersen

Absolutely gorgeous and so beautiful. My beautiful Luna!! Love her so much!! Thank you so much ESSA UK!! Fast shipping and fast response and such beautiful and lovely help!! Thank you!

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